Merchats are reporting that  6 out 10 customers abandon thier shopping cart . This means that if you could recover half of your abandon carts your revenue will  increase  by 30% .  Customer abandon  shopping carts for various reason ,Below are some of the more popular reasons .

1.Unexpected final price at cheackout  , Customers sometimes select items based on the price advertise in the catalog,  when  product options , shipping and taxes are  added  the final price  is no longer afordable for the customer .  By sending these customer an abandon cart email with a discount coupon you may recover some of these sales.

2. Slow site  , If you site is not moveing fast enough your customers may abandon your site for you competitiors . Magento merchants can resolve this  using our sever optimization .

3.Complicated checkout , your checkout process is too complex

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